Entertaiment is a topic that interests a large number of people. There is a high demand for the different types of entertainment: music, film, and games, for example, are very popular forms of entertaiment. Many stories are also able to entertain: the story of Scheherazade, from the Persian professional storytelling tradition, inspired composers like Rimsky-Korsakov and Ravel; it was adapted into a film by Pasolini; it even inspired an innovative video game.
The aim of this article is to answer the question “what is entertaiment?”, by proposing a set of definitions stemming from various definitions and through a multidisciplinary dialogue with the Management area. To do this, bibliographical research was used to list previous definitions, and qualitative research proceedings and an original systematic process led to new entertainment definitions focused on product, experience, culture and communication notions.