A well-known example of entertainment is the Scheherazade story from the Persian professional storytelling tradition. It is a tale that has inspired orchestral works by composers like Rimsky-Korsakov and Ravel, and also films and innovative video games. This demonstrates the way that familiar forms of entertaiment have the capacity to inspire reworkings in other media and demonstrate a seemingly limitless creative remix potential.

This article sought to answer ‘what is entertaiment’ by developing definicoes that are centred on nocoes of product, experience, culture and communication. It is hoped that these can provide a basis for more solid discussions about the subject of entertaiment.