Business news is the latest in industry trends, changes in economic conditions and other relevant business-related information. It can be a great way for businesses to keep their audience informed and attract new customers. It’s also a powerful tool for building brand awareness and strengthening a relationship with current consumers. While there are many different ways to share your company’s news with the media, one of the most effective methods is through a press release. When written correctly, press releases can make your business news more compelling and more likely to get picked up by the media.
A common mistake that many businesses make is sending out a press release without making sure that the information is actually newsworthy. Reporters are not going to want to write an article about your employee picnic or a company holiday party, so it’s important to only send out press releases when the information is truly newsworthy. This can be hard to gauge, but a good rule of thumb is to ask yourself whether your news would be interesting to the general public.
Avoid clickbait headlines, misinformation and excessive salesy language. In addition, don’t bury the lead — your first paragraph should explain the who, what, where and when of your news story. It’s crucial to include all of the necessary details, but if you don’t have enough space for all of your facts, consider adding them in a fact box at the end of your press release. This will prevent journalists from having to sift through your information to find the most important parts of it.
If you’re using quotes to illustrate your news, make sure that you’re quoting someone who is an expert in the topic and can provide a unique perspective on the issue. Including quotes in your press release will increase the chances of it getting picked up by the media and can help build credibility for your company.
Every industry has its own jargon, and it’s tempting to use it in your business news articles. However, it’s important to remember that not everyone will understand your jargon, and using it can make your article less readable. It’s also a good idea to use acronyms sparingly, and to spell them out the first time that you mention them.
The final tip is to avoid sabotaging your relationships with the media by over-pitching. If a journalist sees your story in another publication or on social media before they write their own version of it, they might be reluctant to feature you and may be less willing to work with you in the future. It’s never worth risking a long-term relationship for the sake of a short-term gain.