We live busy, hectic lives with many competing demands on our time. We often have very little downtime, so entertainment can provide the time we need to relax and enjoy life. It can also be a way to reconnect with family and friends and introduce some fun into our lives. Examples of familiar forms of entertainment include movies, music, books and games. These familiar stories and formats have the power to cross over many different media, enabling creativity to flourish and the possibility for innovative remix.